I AM A WEED™
I AM A WEED™ is a Sumac Tea founded by forager Tama Matsuoka Wong of Tama's Wild Teas, featuring naming strategy by DCX Growth Accelerator and brand and packaging design brought to life by Roxanne Bello.
CHALLENGE
Bridge two different design visions: an agency wanting a conversational, character-driven identity, and a founder wanting an elegant botanical aesthetic.
SOLUTION
Combine a minimalist callout line with hand-illustrated botanicals—giving the brand a clear conversational voice without losing its artisanal foraging roots.
Brand Components
Logotype
A minimalist callout line gives the brand the clear, conversational voice its name demands. For bottle applications, the mark integrates the botanical name (Sumac: Rhus) to visually anchor the naming to the botanical illustration system.
Botanical Artwork
The mark connects directly with a hand-drawn botanical illustration of Sumac, honoring the founder’s artisanal foraging roots.
Bottle Label
A modular label layout balances regulatory details, storytelling, and botanical art—creating a clear, elevated system that adapts seamlessly across every SKU.
Flavor Artwork
Custom hand-drawn artwork anchors each flavor SKU, extending across the label to connect the packaging line.
Box Tray Design
Single-color vector artwork built for low-cost bulk printing. Checkable flavor boxes allow one universal tray to serve all SKUs.
