Facebook Creative Shop’s Anthology paired major brands with elite digital publishers to co-create in innovative ways on it’s platforms. To pitch and scale these partnerships worldwide, creative strategists needed a unified visual identity and a modular toolkit.
CHALLENGE
Global strategy teams lacked a unified visual system to pitch and launch multi-channel brand partnerships at scale.
SOLUTION
A modular design system and toolkit built to help strategy teams launch bold, co-branded campaigns effortlessly at scale.
Logotype Refinement
We assessed the current logo and customized lettering to achieve a level of precision, balance, and refinement that fit with Meta’s design quality standards. The result is a carefully crafted logotype with no form inconsistencies.
Illustration Kit
A versatile illustration system built with geometric shapes and bold colors, easy to use consistently across brand communication formats.
Modular Templates
We audited existing team comms, transforming text-heavy slides into a cohesive visual and verbal language. We established a library of modular components for decks, newsletters, and one-pagers—organized by specific communication goal.
Simple animations clarify messaging and hold audience attention.
Art direction & Talent Sourcing
To bring the visual language into tactile mediums, we pitched talented stop-motion artist whose style aligned seamlessly with the creative direction. This led to a successful collaboration that yielded a suite of playful, on-brand motion clips.
