Facebook Creative Shop’s Anthology paired major brands with elite digital publishers to co-create in innovative ways on it’s platforms. To pitch and scale these partnerships worldwide, the team needed a unified visual identity and a modular toolkit.
CHALLENGE
The team lacked a unified visual system to pitch and launch multi-channel brand partnerships at scale. Existing communications were visually dense, missing the opportunity to feel as innovative and contemporary as the work itself.
SOLUTION
A bold, vibrant identity that reflected the team's innovative creative capabilities and Meta’s high design standards. Accompanied by a modular design system and toolkit, it empowered teams to pitch and launch campaigns with an elevated visual voice while maintaining consistency.
Logotype Refinement
We assessed the current logo and customized lettering to achieve a level of precision, balance, and refinement that fit with Meta’s design quality standards. The result is a carefully crafted logotype with no form inconsistencies.
Illustration Kit
A versatile illustration kit build from geometric components and bold colors. It’s easy to build on, and implement across comms.
Modular Templates
We audited existing team comms, transforming text-heavy slides into a cohesive visual and verbal language. We established a library of modular components for decks, newsletters, and one-pagers—organized by specific communication goal.
Simple animations clarify messaging and hold audience attention.
Art direction & Talent Sourcing
To bring the visual language into tactile mediums, we pitched talented stop-motion artist whose style aligned seamlessly with the creative direction. This led to a successful collaboration that yielded a suite of playful, on-brand motion clips.
