Disclaimer: To maintain confidentiality, all event copy and details have been swapped with conceptual text for this case study preview. Dates, captions, locations, and imagery are for project preview only.
Event Design Brief
Meta’s Global Business executive team required an elevated event experience design for UNITE—a gathering of senior executives leading massive global organizations. The goal was to establish an intentional design system that encouraged connection and communicated a unified strategic vision, all while delivering a thoughtful, premium experience.
Led in-house as Creative Director and Designer of Audience Experiences.
Narrative & Naming Strategy
We streamlined lengthy content pillars into three core themes:
UNITE TO LEAD, UNITE TO BUILD, and UNITE TO GROW. This clear messaging framework unlocked the event name and guided the entire experience.
Visualizing Collaboration
Interlocking 3D forms were implemented to symbolize unity and cross-functional (XFN) partnership. Sourced to harmonize with Meta’s brand system, the flexible 3D elements enabled rapid execution and consistent application across all event touchpoints.
Designed to drive cross-functional engagement and strategic alignment.
Guided Audience Experience
Badges were designed as a subtle seating mechanic. Visual symbols paired directly with table signage, guiding leaders across orgs to sit, connect, and solve problems together.
The system extended across digital and physical touchpoints—including stage visuals, signage, agenda tools, and environmental graphics—designed to guide the audience, spark participation, and reinforce a shared purpose.
(Stage visual images restricted)