FORMULA™
Formula was the initial launch iteration of what is now Thesis, was a personalized nootropics brand. It launched as a discovery-based system that provided tailored cognitive performance supplements, helping users identify which specific formulas worked best for their unique brain chemistry.
Starter Kit Packaging
We worked closely with the founder to turn an intricate vision of complex supplement regimens into simple, intuitive daily experiences. The result is a modular packaging system that not only organizes the product but actively guides the user through a structured 4-week wellness journey.
Transparency Through Design
We built consumer trust through radical transparency in both labeling and instructional design, successfully translating dense scientific data into an accessible, clear, and reassuring user interface.
Unified Brand Ecosystem
Creating a cohesive brand experience across the entire customer journey, from the moment of digital conversion to the physical unboxing of the product. While the packaging served as the physical anchor, the brand identity extended across a full suite of digital and educational assets, including ad creative, email design, interactive quiz flows, quiz-results information design, and animated graphic, all designed to maintain consistency and promote clarity throughout the customer’s digital journey.
The modular system we designed for the 2019 launch of FORMULA™ distilled a complex category into a clear, scalable experience, setting the foundational architecture for the brand to evolve into what it became today.