Delisoya (today known as Delisoy) is a powdered soy drink brand found on grocery shelves across Central America. The product is available in dairy and lactose-free options, across several flavors.
Rebrand Focus
The rebrand of Delisoya focused on creating a look that's bolder for its category on the shelves. We worked on leveling up within the norms of mass-market CPG, without compromising the brand's everyday, accessible identity. By steering clear of fleeting trends, the design has held up well nearly a decade later.
Bolder and clearer, while maintaining the accessible presence that resonated with their existing consumer.
Completed in 2017, this rebrand laid the groundwork for the brand's current, bolder direction. It established the foundation for the clean lockup, structured nutrient callouts, and confident glass-of-milk hero shot that Delisoya packaging still builds on today.